Thursday, October 16, 2008

Ohana Hostel | Ocean Drive Guest Comment Card

This guest comment card was created to gain insight into exactly what the guests who stay at Ohana Hostel | Ocean Drive think about the newest Ohana Hostel location. This feedback is valuable for the company as it allows them to make changes and maintain their status on various hostel booking websites as the #1 rated hostel in all of Florida.


Guest Comment Card - Front Side



Guest Comment Card - Back Side

Ohana Hostel | Ocean Drive -Night-Life Flyer

The following flyer was created with the intent of being passed out around the always-happening Miami Beach night-life spots. The flyer not only serves as a reminder for patrons of these clubs and bars to think twice before driving home under the influence, but also serves as an interesting and innovative way of attracting both walk-in, and future guests.


Night-Life Flyer - Front Side


Night-Life Flyer - Back Side

Ohana Hostels | Tours & Transportation Vehicle

This is the concept for the Ohana Hostels | Tours & Transportation vehicle. It will serve as the main form of transportation for guests of the various Ohana Hostels in the South-Florida region, as well as serve as the primary vehicle for all tours the chain offers.


Ohana Hostels | Tours & Transportation Brochure

The following brochure was created to help bring the Ohana Hostels | Tours & Transportation division into the competitive tourism market in Miami. The choice of colors and the general excitement of the brochure has helped it to stand out amongst it's competitors.



Front Cover: Ohana Hostels | Tours & Transportation" Brochure


Page 1: Key West Tour


Page 2: Everglades Tour


Page 4: Miami City Tour


Page 5: Parrot Jungle Island


Page 6: 2 Night Bahamas Cruise


Page 7: Miami Seaquarium


Page 8: Bike Rentals / Scooter Rentals


Page 9: Jet Ski Rentals / Boat Rentals


Page 11: Ohana Hostel | Ocean Drive



Monday, March 31, 2008

New Years Nation (Interactive Copywriting)


Examples of my interactive/long format copywriting abilities can be found on the New Years Nation website.


Saturday, January 5, 2008

Craigslist.com

Tagline: Have You Checked It?

Campaign Tagline: They Have That On Craigslist.com


While craigslist.com may not be much to look at visually, it's content makes it the best site on the internet for anyone who lives in any major city, anywhere in the world. Craigslist.com is the place to check if you happen to need a place, a job, a date and just about anything else. The new logo and humorous campaign ask simply, "have you checked it?"













Fresh Direct

Tagline: Fresh Food's Just A Click Away


Campaign Tagline: "Now That's Some Fresh Produce!"


FreshDirect has market dominance when it comes to the online grocery business. With competitors like Wholefoods and Gristedes taking their business to the web, this bold sexy campaign will keep FreshDirect exactly where they want to be. On top.
















Just Quit

Tagline: Just Quit

Smoking is a rising problem throughout the world. Few anti-smoke advertisements are targeted to actual smokers themselves. The "Just Quit" campaign responds to the usual excuses smokers use to defend their habit, and pairs these responses with fitting graphics. Essentially, the campaign lets smokers know that there's no good reason to smoke, so “Just Quit.”












Everyone Loves NY

Tagline: Everyone Loves NY

New York City is the best city in the world, if you don’t believe it, ask a New Yorker. The "Everyone Loves NY" campaign is a mixture of that famous New York humor and that infamous New York attitude. The campaign reminds travelers
that if they plan to visit another city,
"Fugheddaboutit."















Sharpie

Tagline: Make A Permanent Statement!

It’s famous name, high quality and distinctive scent all contribute to the king of the felt-tipped markers fame. The Sharpie campaign balances the usual and unusual ways that the worlds most used permanent marker, leaves its unique mark on just about anything.

















"One-Of's"

The following advertisements are all campaign-less, created mostly to show diversity in my portfolio. They will hopefully show that while I prefer to create clever, humorous advertisements, I also have the ability to be serious, and think outside the "urban bubble.


Prostate Cancer Awareness





Lipton Tea





Country Crock