Tagline: Just Quit
Smoking is a rising problem throughout the world. Few anti-smoke advertisements are targeted to actual smokers themselves. The "Just Quit" campaign responds to the usual excuses smokers use to defend their habit, and pairs these responses with fitting graphics. Essentially, the campaign lets smokers know that there's no good reason to smoke, so “Just Quit.”
Smoking is a rising problem throughout the world. Few anti-smoke advertisements are targeted to actual smokers themselves. The "Just Quit" campaign responds to the usual excuses smokers use to defend their habit, and pairs these responses with fitting graphics. Essentially, the campaign lets smokers know that there's no good reason to smoke, so “Just Quit.”
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