Saturday, January 5, 2008

Craigslist.com

Tagline: Have You Checked It?

Campaign Tagline: They Have That On Craigslist.com


While craigslist.com may not be much to look at visually, it's content makes it the best site on the internet for anyone who lives in any major city, anywhere in the world. Craigslist.com is the place to check if you happen to need a place, a job, a date and just about anything else. The new logo and humorous campaign ask simply, "have you checked it?"













Fresh Direct

Tagline: Fresh Food's Just A Click Away


Campaign Tagline: "Now That's Some Fresh Produce!"


FreshDirect has market dominance when it comes to the online grocery business. With competitors like Wholefoods and Gristedes taking their business to the web, this bold sexy campaign will keep FreshDirect exactly where they want to be. On top.
















Just Quit

Tagline: Just Quit

Smoking is a rising problem throughout the world. Few anti-smoke advertisements are targeted to actual smokers themselves. The "Just Quit" campaign responds to the usual excuses smokers use to defend their habit, and pairs these responses with fitting graphics. Essentially, the campaign lets smokers know that there's no good reason to smoke, so “Just Quit.”












Everyone Loves NY

Tagline: Everyone Loves NY

New York City is the best city in the world, if you don’t believe it, ask a New Yorker. The "Everyone Loves NY" campaign is a mixture of that famous New York humor and that infamous New York attitude. The campaign reminds travelers
that if they plan to visit another city,
"Fugheddaboutit."















Sharpie

Tagline: Make A Permanent Statement!

It’s famous name, high quality and distinctive scent all contribute to the king of the felt-tipped markers fame. The Sharpie campaign balances the usual and unusual ways that the worlds most used permanent marker, leaves its unique mark on just about anything.

















"One-Of's"

The following advertisements are all campaign-less, created mostly to show diversity in my portfolio. They will hopefully show that while I prefer to create clever, humorous advertisements, I also have the ability to be serious, and think outside the "urban bubble.


Prostate Cancer Awareness





Lipton Tea





Country Crock